At Biketrace, we value your privacy and are committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR).

1. Information We Collect

We collect limited data necessary to operate and improve this website. This may include:

  • Usage Data: Basic interaction data such as pages viewed, referral source, and approximate device/browser information.
  • Advertising Data: Ad-related signals collected by Google AdSense, such as cookie identifiers, ad impressions, and performance metrics.

2. How We Use Your Data

The data we collect is used solely to:

  • Monitor and improve website performance and user experience.
  • Provide you with relevant content regarding bicycle reviews and cycling resources.
  • Display and measure advertisements through Google AdSense.

3. Cookies

We use cookies and similar technologies for:

  • Essential functionality (site operation).
  • Advertising and measurement via Google AdSense.

Google may use cookies to serve personalized or non-personalized ads based on your browsing behavior. You can manage ad personalization via Google Ads Settings and control cookies through your browser settings.

4. Third-Party Services

We use third-party services to operate parts of this site:

  • Google AdSense for advertising.
  • External content and links referenced in our guides.

These services may process data according to their own privacy policies. We encourage you to review their terms directly.

5. Your Rights Under GDPR

As a user residing in the EU, you have the right to:

  • Request access to the personal data we may hold about you.
  • Request the deletion of your personal data (“Right to be Forgotten”).
  • Withdraw your consent to data processing at any time.

6. Contact Us

If you have any questions or concerns about this privacy policy, or to exercise your rights, please contact us:

Email: hello@biketrace.se
Website: /contact/